Eric Deeran walks through how Esteban landed $94K in revenue from medical clinics by offering three free videos first. The strategy: give away part of your service to build proof when you have no past clients to show.
Approximately $94,000 (speaker also references $93,000 in the same anecdote).
Three free videos.
Denver.
One month.
If the answer is no, what I would tell you to do is offer a significant discount or a free trial, like a month trial of your services. Because there's a reason some of the biggest companies in the world offer free trials. It's because if you actually do a good job and your product or service is actually good, they're going to move forward. Perfect example is one of our clients, Esteban. I think he did $94,000 offering three free videos to medical clinics in Denver, which is where he lives. And so he did those for free. Every single one of them moved forward and then turned into $93,000 in revenue for his business. Right. So to pitch your first client, I would say, because, like, people are not going to hire you unless you have proof or at least something that looks like you've worked with clients before. And so what I would do is go offer a portion of your services for free, which I know some people are like, well, I don't want to do that. I don't want to offer things for free. If you don't have any past clients, you don't have any leverage at the end of the day.
