Eric DeeranOne mission — help agency owners build businesses they actually love running.

Get clear on what "seeing results" is for your video clients...

27 Oct 2023 · 1 min

Watch on YouTube

0:35

A short excerpt from a YouTube video by Eric Deeran urging creators/agencies to define what "seeing results" means for video clients. The speaker lists concrete outcome types (increase in following, brand awareness, traffic) and gives an example guarantee scenario: posting 15 short-form videos per month for three months should reasonably produce increased following/traction/traffic if the content quality is adequate.

Questions this video answers

Three months.

15 short-form videos per month.

Chapters

Not necessarily. Because the other thing is when you say you see results or we create content for free, we need to know, like, what is results? What does that mean? So get a little bit more clear on you see results or we create content like, what does that mean? Specifically? Like, is it an increase in following? Is it an increase in brand awareness? Is it an increase in traffic? Those are things you can guarantee because if they work with you for three months and you're posting 15 short form videos every month, and assuming your content's not like your content is good, so it's not like you're posting bad content, would it be unreasonable for them to not see an increase in following and traction and traffic.