Two speakers explain why surrounding yourself with high-performing peers matters for independent workers. Seeing others close large deals gives you proof that higher prices are possible. When you are the business, your confidence in your own value directly affects what you charge.
It's like, get around people who are closing $100,000 deals, because then you're going to feel like you're not charging enough, and it's just going to give you social proof that it is possible. And that's the funniest thing about it, too. It's like, I don't know if I should charge this. It's like, dude, it's a mindset thing. Like, you need to value you at that much so that you can ask other people for that amount of money.
Yeah. And that's something that's a little bit more intangible, I think. But it's just, just as important, if not more important, because ultimately you are the business if you're doing this kind of work.
