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Give Your Best Closer More Calls

2 Oct 2026 · 1 min

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In this segment of his high‑ticket sales strategy video, Eric Deeran explains how to allocate booked calls among multiple closers to maximize revenue. He introduces the "cash‑per‑booked‑call" metric—how much cash a closer generates for each booked call—and shows how to rank closers by this figure. By packing the calendar of the closer with the highest cash‑per‑call first, then the next highest, and assigning the lowest‑performing closer last, a business can ensure it extracts the most profit from each $300‑per‑call investment. The approach clarifies why some high‑ticket businesses under‑perform and offers a simple, data‑driven method to prioritize resources.

Chapters

And then what you can even do outside of this is let's say you have 3 closers, closer 1, closer 2, closer 3. Well, then I can look at what my cash per booked call per closer is. So let's say this closer is like $3,100, this closer is $1,900, and then this closer is somewhere in the middle of $2,500. Well, what I would look at is I'd say, okay, how can I pack this person's calendar first? Because they get me the highest cash per booked call per call that I put in. If I'm paying $300 per call either way, then I'm going to want to get as much as I can out and I'm going to pack that closer's calendar first. Then I'm going to pack this closer's calendar first, and then this person is going to get last priority because they don't get me as high of a cash per booked call. If you just simply looked at this in your high-ticket business, it would make so much more sense why you're not making more money.