Grinding Got You to $10K/Month...It Won’t Get You to $100K

The reason you're not at 60, 70, 80k a month in your video agency isn't because you need to work harder. It's because you have a fundamental bottleneck within the company, within the business. And a lot of people, when they're getting to 0 to 10k a month, a lot of that is just working really, really hard in the business. But what they don't realize is you can't just work harder to get to, you know, 60, 70, 80, 100k a month. Because what happens is when you work harder, you run out of time. And so a lot of times, and this is just something we've seen over, working with hundreds of video clients over the past five, six years, is it's not about working harder, it's about buying back your time and getting more people to join the team to alleviate bottlenecks within the business. And I think a lot of people don't think about this, and I think it's really important to think about it, which is why I want to make this short little video for you guys. But when you're looking at your business, there's to get from like 0 to 10k a month. It's just pure brute force. It's you working super, super hard, grinding, trying to get as many leads and clients as you possibly can, and you just doing all the work, and you're rewarded for that by making more money, right? So what a lot of people think is like, okay, that got me to 10k a month. Now that's probably what's going to get me to 40, 50, 60, 100k a month, as if I just work harder. But what they quickly realize is that they run out of time because naturally you probably only have maybe 12 to 15 working hours a day. And that's a lot, right? And you know, what's your quality of life if you're spending all of your time working all the time, right? So you want to look at what is truly the bottleneck or the issue that's going on here. And so when you get to 10k, 15k, maybe 20k a month, and you're doing things yourself, what you want to look at is what am I spending my time on that isn't actually making me more money? And so we typically recommend our clients to do a time audit where we go through all of the stuff that they're doing and look at all of the things they're doing and say, okay, you're spending, you know, eight hours a day editing, you're spending three hours a day shooting, like, you have no time to actually generate more leads and get more clients and take more sales calls. And so the reason you're not able to get from, you know, 10 to 50k a month is because you're spending all your time editing. Why don't we hire an editor for, you know, 100, you know, 100 bucks a clip or a couple thousand dollars a month, buy that time back, and then you can spend that time taking more sales calls, and then we alleviate that bottleneck. And then, you know, we hire a videographer or somebody on salary to go and shoot the projects for them. And it's not like we're hiring them and then just staying at the same level. What we're doing is we're hiring them, and then we're going out and spending that time to make more money. And so it's like we're going to acquire more money and get more clients. And then with the, like with the time that we were otherwise going to be editing or shooting or whatever it may be. And so we're buying that time back, but we're also filling that time with something that's going to make more money to pay for the people that we just hired. And so I think a lot of people get stuck with that. You have to look at your business as like a pipe to where, like, water flows through the pipe, and you got to figure out where the bottleneck is. And so, like, if you're not getting enough leads, the bottleneck is leads. If you're not getting enough sales calls and your calendar is not packed with sales calls, the bottleneck is there. If you're spending all of your time on fulfillment and you're doing all the work there, then your bottleneck is in fulfillment because you're not actually getting. You're not. You're not fulfilling on the clients that you're. You're bringing in. And so you have to look at your business that way. And I think a lot of people just get stuck in grind, grind, grind, grind. You're not going to grind your way to 100k month. It's just not going to happen. I. I've been there. And so when we were scaling to that point, you know, I tried to do everything myself. And I just ended up burning myself out because I was DMing everybody. I was taking all the sales calls, I was editing, I was shooting, I was doing everything myself. And so I just got into a place where I was like, man, this is just no fun. I do not like this business anymore. It's not like I don't enjoy it because I'm just, like, grinding myself to the bone. And you have to learn how to work smarter. At the end of the day, you have to figure out, okay, how do I go and, you know, hire someone to buy my time back in different areas of my life? So what I'd encourage you to do, and here's like a little bit of an action item that you can take away from this video, is I want you to just, on a Google Doc, just open like a Google Doc and write down everything you're doing in a day and do that for three to four days straight. And then what I want you to do is go through each one of those things and figure out, okay, does this thing make me more money or is it something that I could hire someone to do for? Relatively cheap, right? And then look through all the things that you enjoy doing, and then also mark everything that you like doing in that list. And then within that list, now you have a list of everything you like, like doing, don't like doing, and then how much it costs to hire it. And you start by hiring the things that are the cheapest in the business to hire out and you don't like doing. And then you start to get more passion back in the business because you actually like doing it. Again, it doesn't feel like a job. And so it's kind of an abstract concept, but I think it's a really important concept that a lot of people miss. You have to get this down. You have to learn how to buy that time back so you can ultimately grow the business. So hopefully this is helpful if you want our help doing a time audit, getting more clients, getting more leads, hiring the right people, growing the business so you can actually make more money and enjoy your business. Feel free to click the link below, Schedule a call with our team, and we'll see if we can help. If not, keep enjoying the free YouTube videos. We'll see you in the next one.