Speaker (Eric Deeran) recounts a client anecdote: he overdelivered for a needy client, which led that client to refer him to about 3–4 other clients; within weeks this generated an extra $30,000 in his business. The piece argues that while staying in-scope matters, strategically overdelivering can produce outsized referral and revenue returns.
Here's how over delivering made me $30,000. So one of the biggest misconceptions or one of the biggest things I think with client work is you don't want to go out of scope. And while I agree with that, you also want to make sure that you're over delivering. So I had a client who was a little bit needy, but I over delivered for just because I wanted to go above and beyond for them. They ended up telling about three to four clients about me, which within weeks resulted in $30,000 extra in my business.
