Eric DeeranOne mission — help agency owners build businesses they actually love running.

Here's how to drive your video prospects to make a decision...

27 Aug 2023 · 0 min

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Short conversational excerpt from a YouTube video (Eric Deeran - Master Filmmaker) discussing how to drive video prospects to make decisions by eliciting emotions. The speakers emphasize using emotional triggers—fear of loss, fear of missing out (FOMO), frustration—to motivate clients (including large B2B clients), and demonstrate how to probe client language (asking "frustrated in what way?") to surface those emotions.

And, like, I don't care what anyone says.
Every single.
Client, even huge B2B clients, you can get them into an emotional state. Fear of loss, fear of missing out, fear of leaving money on the table. All of those things are emotions.
Fear, frustration.
And then if they, if they tell you a. If they tell you a word, like, they're like, hey, you know, Steven, I'm really.
I've just been really frustrated. Frustrated in what way, though? Well, you know, it's just been really tough because.
Of this, this and this, and, like.