Short YouTube-transcript excerpt where two speakers discuss using emotional triggers (fear of loss, FOMO, frustration) to influence client decision-making in sales. The speakers emphasize eliciting clients' words about their feelings to uncover motivating emotions and drive decisions.
And, like, I don't care what anyone says.
Every single.
Client, even huge B2B clients, you can get them into an emotional state. Fear of loss, fear of missing out, fear of leaving money on the table. All of those things are emotions.
Fear, frustration.
And then if they, if they tell you a. If they tell you a word, like, they're like, hey, you know, Steven, I'm really.
I've just been really frustrated. Frustrated in what way, though? Well, you know, it's just been really tough because.
Of this, this and this, and, like.
