Eric DeeranOne mission — help agency owners build businesses they actually love running.

Here's how to drive your video prospects to make a decision...

16 Sept 2023 · 0 min

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A short transcript excerpt of a conversation about using emotional triggers to influence B2B clients' decisions. Speakers discuss that even large B2B clients can be moved by emotions such as fear of loss, fear of missing out, and frustration; the dialogue demonstrates prompting clients to name feelings (e.g., 'frustrated') to explore specifics. The tone is conversational and advisory.

And, like, I don't care what anyone says.
Every single.
Client, even huge B2B clients, you can get them into an emotional state. Fear of loss, fear of missing out, fear of leaving money on the table. All of those things are emotions.
Fear, frustration.
And then if they, if they tell you a. If they tell you a word, like, they're like, hey, you know, Steven, I'm really.
I've just been really frustrated. Frustrated in what way, though? Well, you know, it's just been really tough because.
Of this, this and this, and, like.