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Here's how to form a "root" partnership...

5 Sept 2023 · 1 min

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Excerpt from a YouTube video by Eric Deeran - Master Filmmaker offering tactical advice on forming partnerships with agencies. The speaker suggests offering agencies discounted video packages in exchange for being introduced to their clients and permission to build video case studies. Those case studies can then be used in the agency's marketing funnel to jumpstart inbound lead generation; the speaker labels this arrangement a "root partnership," emphasizing a steady referral stream because agencies often don't provide video in-house.

Chapters

No, but what we could do is we could go to the agency and say, hey, I'm willing to team up with you on these clients that you have. I'll give you a discount off our normal packages if you plug me into all the clients that you have that need video. And then you also let me get a case study on the video side of what I've been able to do for them. And then we can use all of the case studies from those clients in your funnel, if they give you permission. And then we use that to jumpstart your system, your inbound lead system. And it looks like you've worked with all these other clients, and you also have a steady stream. We call it like a root partnership. So you also have a steady stream of people from them because they don't do the video side as well.