Eric DeeranOne mission — help agency owners build businesses they actually love running.

Here's how to get clients reaching out to you...

30 Jun 2024 · 1 min

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0:49

This YouTube video (by Eric Deeran - Master Filmmaker) advises creators/consultants how to structure discovery/sales calls to convert inbound leads into clients. It emphasizes using a specific, conversational framework to lead prospects from recognizing their pain points to seeing the creator's solutions, without sounding scripted. The speaker highlights that when prospects reach out (e.g., via an ad), the intent is flipped—prospects book calls, reducing perceived neediness—and a percentage of those callers convert to clients.

Chapters

But the structuring of this is super important because what we're doing is we're, we're convincing the client that they need to work with us because of the pain points that they have and how we have the solutions to those pain points. And it doesn't need to sound scripted, but you need to take them through a specific framework to get them to understand their problems and how you can solve those problems and get them to whatever level they want to get to using the content that you're going to create for them. Now, after this call, you're going to have a percentage of people who, who become a client. But as you can see, because the ad reached out to them, they reached out to you, they booked a call on your calendar as opposed to you reaching out to them and getting them to book a call on your calendar and looking needy and desperate, we are then taking that, flipping the intent on its head or flipping that. And then they're booking a call with you, they're hopping on zoom, and then a percentage of these people will turn into clients.