This YouTube clip (Eric Deeran - Master Filmmaker) gives practical advice for converting inbound leads into clients by structuring discovery/sales calls to surface prospects' pain points and present solutions. It emphasizes using ads to flip intent so prospects book calls (reducing neediness), taking them through a specific framework during the call, and that only a percentage will convert to paying clients.
But the structuring of this is super important because what we're doing is we're, we're convincing the client that they need to work with us because of the pain points that they have and how we have the solutions to those pain points. And it doesn't need to sound scripted, but you need to take them through a specific framework to get them to understand their problems and how you can solve those problems and get them to whatever level they want to get to using the content that you're going to create for them. Now, after this call, you're going to have a percentage of people who, who become a client. But as you can see, because the ad reached out to them, they reached out to you, they booked a call on your calendar as opposed to you reaching out to them and getting them to book a call on your calendar and looking needy and desperate, we are then taking that, flipping the intent on its head or flipping that. And then they're booking a call with you, they're hopping on zoom, and then a percentage of these people will turn into clients.
