Eric Deeran explains how to filter out cheap clients who nitpick and haggle by setting clear boundaries and charging for outcomes instead of hours. Dream clients respect your time and pay premium prices. The strategy is to deliberately repel low-ticket work so you can focus on high-ticket clients who preserve your energy.
I hate cheap clients. And we all know the type. The people who nitpick every little detail. They demand a ton of changes and they never seem satisfied. These are the guys who are always constantly bargaining over your rates as if your skills are not worth it. And they ask you to work after hours, weekends, during holidays, and they act like they're doing you a favor by keeping you busy. These are the people that you want to repel. These are the clients who are going to drain your energy and leave you questioning why you even got into this in the first place. And then on the other side, there's people who are your dream clients. These are people who respect your work, your time, they know your worth, and they don't mind paying a premium for it. These are the people that we want to go after. We want to go after people who are more high ticket clients, not people who are low ticket clients. Because if your business is filled with low ticket clients, you're going to hate your business. And the way you do this is through your messaging and by choosing to accept and not accept certain actions from your clients. And so if you accept that them treating you a certain way, they're going to continue to do it. And then those people are going to bring you more people who do that to you as well. And so if you're looking for premium clients, you need to be focusing on charging for the outcome, not charging for your time.
