Eric Deeran walks through the pre-call page that gets 80% show-up rates and 30-40% closes on high-ticket deals. It includes a confirmation headline, an explainer video, a warning about Google Calendar spam, optional case studies, and short FAQ videos answering common objections.
Chapters
What should you have on your pre-call confirmation page? Well, I've tested a lot of things. We've spent over $5 million on ads for just our own businesses, and some of the things that I've found are helpful are, A, you have to have a headline saying, hey, your call is tentatively scheduled, complete the steps please to confirm your call. And then above that, we typically have a video that says, hey, here's what to expect with your call. Here's exactly how our offer works. If you're very B2B, you need to have something very direct where it's like, here's how the offer works and what we do and exactly how we get our clients results. Then below that, we typically have that screenshot where it says like, hey, confirm your call because of the new GCal update where it's going to go to spam. Below that is, and this is what I found helps, is having an actual case studies page where it's like, here's some case studies of clients that we worked with. And then we say optional to review that because it actually makes them review it more when we say optional instead of saying you have to review these case studies, you have to. And given this is all for B2B, right? So they don't like to be forced to do anything. So we just say, hey, here are examples of case studies of people that we worked with. And then below Below that we have like an FAQ section with FAQ videos that are typically 30 to 60 seconds long of me talking about the different objections that that person may have and then conquering those in each one of those. So hopefully that's helpful, implement that into your pre-call if you want, but we've seen really good show rates, typically we have like an 80% show rate and then a 30 to 40% close rate on a fairly high-ticket offer. So test it out, see if it works. Awesome.