Eric Deeran explains why video businesses should adopt recurring revenue models like SaaS companies use. Predictable, repeating income lets you plan ahead and grow steadily instead of chasing one-off projects.
And if the model is just like a business becomes less valuable when there's not any sort of, like, reoccurring element to it. That's why SaaS companies sell for, like, bajillions of dollars or crazy multiples, is because they have, you know, people paying them every single month. So we almost want to think about, how can I take a SaaS model and implement that into my video business where they maybe pay for something every single month?
