Eric DeeranOne mission — help agency owners build businesses they actually love running.

Here's why businesses need a RECURRING system....

16 Apr 2024 · 0 min

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The speaker argues that businesses lose value without a recurring element and uses SaaS companies as an example—their high valuations stem from predictable monthly payments. He suggests adapting a SaaS-style recurring-revenue model to a video business, e.g., charging customers monthly for ongoing services or content.

And if the model is just like a business becomes less valuable when there's not any sort of, like, reoccurring element to it. That's why SaaS companies sell for, like, bajillions of dollars or crazy multiples, is because they have, you know, people paying them every single month. So we almost want to think about, how can I take a SaaS model and implement that into my video business where they maybe pay for something every single month?