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Here's why smartphone content outperforms your cinematic content any day of the week....

6 Mar 2024 · 1 min

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A short YouTube advisory by Eric Deeran arguing that smartphone-shot content often outperforms highly produced cinematic content because strategy (targeting client results) matters more than visual polish. The speaker urges creators to prioritize generating measurable outcomes for clients—more leads, clients, and revenue—because tying services to client revenue increases retention and recurring payment. The piece reframes production choices as subordinate to business strategy and client ROI.

Chapters

All right, so you're going to hate me for this, but smartphone content can outperform your cinematic content any day of the week. And the reason that is is because as you probably know, strategy is more important than how great your content looks. Your content could look amazing at the end of the day, but if it's not generating your clients results then it's a complete flop. It's a complete waste of time. Instead of focusing on the newest camera gear, what you need to focus on is getting your clients tangible results in the form of getting them more leads, getting them more clients, getting them more revenue. Because if you can attach yourself to a revenue source for your clients, then what happens is they don't want to get rid of you and they will continue to pay you over and over and over again. And so that's why it's so important to focus more on the strategy as opposed to the actual content itself.