Eric DeeranOne mission — help agency owners build businesses they actually love running.

Here's why you NEED a CRM....

13 Jan 2024 · 1 min

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0:43

Eric Deeran explains why creatives need a CRM to track deals instead of relying on memory. Missing just one or two deals worth $10-15k each can cost you $10-30k per month in lost revenue.

Questions this video answers

January 13, 2024.

Approximately $10,000–$15,000 per deal (spoken as "10, $15,000").

He states that losing one or two deals a month equals "10 to 20, even 30k per month."

DM the word "scale" to the speaker to learn which CRM he uses.

Chapters

One of the biggest mistakes I think a lot of creatives make is that they're not using some sort of CRM or tool to track the pipelines and the deals they have in the pipeline. And so this was a mistake I made a lot. I would just remember all the people in my head who wanted to work with me, and I didn't actually think about putting them into a pipeline where I could organize those people and track where they're at. And this costs creatives a lot more than they think it does. Because at the end of the day, if you're not tracking these deals, and let's say each deal is worth 10, $15,000 to you, if you're not tracking these deals, then if you lose one or two deals a month, that's 10 to 20, even 30k per month that you're leaving on the table by not tracking something. So if you're struggling with knowing what kind of CRM to use, go ahead and DM me the word scale and I'll show you exactly what kind of CRM we use for our video business so we can track everything and not let any deals slip through the pipeline.