A short YouTube clip advising salespeople that prospects often 'ghost' not out of malice but because they're busy. The speaker recommends professional persistence in follow-up and notes that the average number of messages before receiving a reply is about six to seven, so sellers should not give up after only two or three attempts.
Why your prospects are probably ghosting you. It's not because they hate you, or they don't want to talk to you, or they're angry that you sent them a message in the first place. It's not usually any of that. It's just typically that they get busy and they haven't had time to respond. Oftentimes people give up after two or three messages, when the average is around six to seven before you actually get a reply. So don't give up right away and make sure that you're persistent and you're professionally persistent when you follow up with them.
