Eric Deeran (Master Filmmaker) advises video-business owners to build a solid business foundation before hiring agencies or salespeople. Key foundations are a winning offer, a lead-generation system (ads or customer purchase channels), clear lead qualification criteria, and proof the offer sells (multiple past sales). Without these, outsourcing client acquisition often fails. The speaker started Master Filmmaker to help clients establish these foundations.
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And if you can have that foundation set up, then yes, you can hire an agency. But what I see a lot of video business owners struggle with is they are just relying on word of mouth. They don't have a winning offer. They've never built a lead generation system off of ads or purchasing customers. They go and find an agency, or they go worse and hire a salesperson and they're just like, hey, go find me clients. And then they fail miserably and they don't know why. And it's because you don't have a foundation. Right? Like that's, that's ultimately what we help our clients with. And this isn't like a plug for, for Master Filmmaker or whatever, even though it kind of is. Like, it's just. That's why I started Master Filmmaker in the first place, is because, like, people are getting screwed by agencies and they don't know why they're getting screwed and they don't know why it's not working. And it's because they don't have foundations in place. They don't have an offer, they don't have a system. They don't have this stuff built out to where, like, once you have that built out, then yes, you could be like, hey, agency, come in, plug into my business and start getting me leads. Here's the type of person we want. Here's what we deem as a qualified lead. Here's our offer, here's our price point. We've sold, you know, 15, 20 times, so we have proof that it is sellable. Like, come in and take over. Like, that's fine. I mean, some of our clients do that later on down the line when they start to grow bigger and bigger and bigger. But like, if you don't master it yourself first and have those foundations down, there's no one who can save you. Like.