Eric DeeranOne mission — help agency owners build businesses they actually love running.

How can you get clients results faster?

10 Aug 2024 · 1 min

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Speaker (Eric Deeran) argues for simplifying client content workflows so creators do most of the work: reduce client time/effort/sacrifice, consolidate production (e.g., one day a month to create content), and manage posting so clients receive steady organic leads. He contrasts this ongoing-service approach with the older one-off delivery model (shoot → deliver → done), suggesting the latter is becoming obsolete unless the creator wants a purely technical DP/editor role.

Chapters

Well, it comes down to like, how can I reduce the time, effort and sacrifice for the client and make it as simple. So then they pay me, I show up for one day a month, I create all their content and then it ends up on their social media and it's generating the more organic leads. Right. And so it's like how, how can we make that as simple as possible for the client instead of making them do a lot of the work themselves? And I think the days of like, because I used to do this too, it's like you go out, you shoot the piece, you deliver to the client and then you're just like, I'm done. You know, that's it, I'm done. Right. Like the days of that are kind of coming to an end in my opinion. Unless you just want to be a DP or a videographer slash editor for an agency that does handle all of that. Yeah.