Eric DeeranOne mission — help agency owners build businesses they actually love running.

How do I price out retainers? #shorts

9 Feb 2023 · 0 min

Watch on YouTube

0:21

A brief YouTube short where the speaker outlines a retainer-pricing approach: offering 12-, 6-, and 3-month plans (with a push toward 6- or 12-month terms) and structuring packages with one-time deliverables plus recurring "sticky" deliverables that clients pay for monthly.

Questions this video answers

12, 6, and 3 months.

Deliverables that clients pay for month after month (recurring).

So as far as pricing out retainers, that's going to depend on, obviously, the business and the offer. But we do a 12, 6 and 3 month plan usually, and then we push them towards the 6 or the 12. And we have one time deliverables and then sticky deliverables built into those packages. Sticky deliverables are ones they're paying for month after month, and then one time deliverables are ones they're paying for once.