How Isaac Closed A $22K Retainer - Master Filmmaker Review

What's going on, guys? I'm here with one of our clients, Isaac, who closed a 22k deal and. What's going on, Isaac?

How are you? What's up, Eric? Good. Thank you for having me.

Absolutely, man. I guess for anybody who maybe doesn't know you or kind of your backstory, do you mind just giving us a little bit of background on you and your production company?

Yeah. How much time we have?

We. As much as you need, man.

Yeah, in a nutshell, man. I've been doing video production since 2008 and kind of came out of just not knowing what to do right out of college, went to school and multimedia degree, associates degree that I went for, and no one wanted to do it, so I'm like, hey, I need to feed myself and start a life. And I just started doing video production work. What's funny is I started just helping my local church, you know, at the time, living in California, and. And that's when everything just started going, man. And it's been since 2008. So what are we at third? Oh, man, I'm bad at math when it comes to.

You're good. What were you shooting on in 2008?

What kind of camera?

Oh, man.

Oh, dude, it was the can. Was it called? It still did the mini. Mini tv DV tape. Yes. Y. I mean, the. The. You know, it was like the. The hit of the. Of the. That time frame.

You had to put that thing in a machine connected to the computer.

It was hours of taking that five minutes to record just to dump it and digitize. Back then I was using Apple software. Right.

It was imovie or something.

No, no, I was. I was. I was pro Apple.

You were a pro? Final Cut pro, then Final Cut Pro.

And it was actually. Yeah, yeah. Anyway, so, yeah, a little bit about my history. I've been specializing in just creating online content for, you know, experts, businesses, clients, you know, and then live event production as well from that. So. That's very nice. Yeah, that's just what I've been doing for.

Very nice. I guess. What was kind of the biggest, like, problem you had prior to joining the program? What was kind of the reason you were looking for some help?

Yeah, no, great question. You know, I. I was in California three years ago. I was in California, living there, had my business established, had built great relationships, and I was thriving there. And we just felt my family and I like, I have my wife and my two young kids three years ago, I just felt like it was. We just felt it was time for us to move from California. So we, you know, we're thinking, okay, where? Where is it? And being that I was. I kind of grew up in Texas, you know, when I was younger, I thought that was an option. And then Florida, for some reason, as I travel a lot, you know, throughout the states, you know, providing my services to clients, Florida kind of always was highlighted to me. And because I fishing, I love the ocean. We always travel. We got married in the Caribbean and Jamaica. We all. We were always traveling to the Caribbean for getaways and vacations and. And so we're like, well, Florida just makes perfect sense. Like we don't have to travel there anymore. You know, we have the Gulfside in Sarasota, Bradenton area. So we get the white sands and warm beaches and. And moving here, I knew that I was leaving a well established and a lot of relationships, and I knew that I had to start from scratch. And it's been a learning curve, obviously, getting to learn how things operate here in our neck of the woods. I'm not used to it. I'm getting used to it.

Learning a lot.

So I did not want us. I knew that I needed to reinvent myself, if we will. And I want to do that al. I. I really am. I'm at the age in my life where I'm like, I want to go faster and quicker, but right, right. Doing right from the get go, versus just being like, oh, just try it. Because I've done it before. Right. Because it's a whole different beast here. So I knew that I needed someone in my corner, a team, like your guys, you know, and it was funny because I had found you guys online through one of your ads on Instagram, if I remember correctly. And I'm like, oh, that sounds like exactly what I'm looking for. But then I shelved it. I'm like, oh, yeah, I'll get back to it. Because as you know, as creatives, we're doing multiple things and we're always in the squirrel. Right? Oh, squirrel here. And so I got a call and I can't remember if it was. I can't remember who it was.

It might have been Evan. Evan. Or Cameron.

Or Cameron.

It was Cameron.

Yeah. And me and my wife were driving, going to. It's funny. I'm kind of giving you the full story. Right?

I love it.

Yeah, absolutely. I get into these brands. Okay.

So I love it.

Apologize. But me and my wife and my kids are driving to our chiropractic appointment and I get the call. So I'm like, hey, this Is interesting. You know, I normally just go voicemail, but that particular drive, I'm like, I wonder who's calling, answered it. And sure enough, Cameron calls me and he's like, hey, remember this? Remember you signed. I'm like, you're right, I. I do remember. I'm like, I can't talk right now. Let's book a time. We booked the time and sure enough, man, it just literally when I talk to. And again, my memory, when it comes to.

You're good. Either Danny or Hakeem. Yeah, Danny, I got you in the names, man.

Yeah, dude, that's awesome. Appreciate it. I talked to Danny and he just, you know, basically got me, you know, up to speed again of why I had interest and what draw me, you know, drew me to you guys. And I'm like, oh, it's a no brainer. I need to really process it. I didn't make the decision right away. I'm a, I'm a, I'm a very. Okay, I'm gonna take all the information and just like meditate on it and then have a definite answer, yes or no, because I'm an all in or all out kind of person. So I asked Danny to give me, I think it was about a week or so and I had some time to chew about it and. And man, I was so glad that I did because I knew instantly once I dove in and started going through you know, all the material, the, you know, talking to Ethan on the coaching calls, it just reinforced everything that I was looking for. And I'm so glad because obviously I kind of came in in the holiday time, right? So my pace and speed has been delayed a lot. And obviously having two kids at home too, they're one of my family's, my number one priority before anything. So, like, I'm playing catch up. But the fact that I got so much clarity in just these last couple weeks, and I would say months, and I was able to launch and beta test just my first offer, right, Because I'll be evolving and becoming better and tweaking so that, you know, I get rid of the, the stuff that doesn't work that our clients are going to tell us what does and does it. And sure enough, man, I went last week, I had sown some seeds with a particular client here in town, locally, that I was fortunate enough to build a relationship with. And sure enough, I had a conversation. I gave them free, free, short, you know, micro content for the holiday. They said, hey, man, Merry Christmas, I'm so appreciative of your relationship. Thank you for allowing me to work with you. Here's some quick little things that I think could work for you if you find them, you know, valuable. And sure enough, as soon as he got it, he posted it. The first post, the short content he posted, he went. It literally got. And it's still going. It's got over, like, 15,000 views on this. And that was it. That kind of sealed the deal. So when I had the conversation in the last week, I said, here's. Here's what I'm talking about. Here's what I'm wanting to do. I want to partner with people like yourself. I believe you're a great candidate for this because of your expertise, the value you give, and this is how we do it. And I just literally have a conversation like, all right, signed up. Sign me up. The year boom, 22.

Yeah, obviously, because you gave him that value up front, and it. It showed him that you. You could deliver on what you promised.

I love that.

And I guess was like, was there anything. I know we're still evolving and we're still growing, and it's just the beginning. Was there anything like that's been particularly helpful within the program for you so far? You feel like it's kind of stood out to you?

Yeah. So I think the biggest thing thus far, putting that offer together, because I've done, you know, in. As creatives and stuff, like, we can do anything pretty much.

Oh, yeah.

Maybe not great at everything, but we can do it all. Yeah, we. We have that, you know, that grit to get it done and learn it and put it to action. But what I will say, that brought a lot of clarity for me, and that really clarified and reinforced that what I was going to put together. I was put together was seeing just the examples of what you guys have done, what other, you know, you know, members have done as well, and seeing that if they're doing it, I can do it right. If you guys, I can do it. And, you know, when you have the certainty and the confidence that you have a team behind you, plus all the knowledge and proven, you know, steps and systems and procedures, then, you know, it's just a matter of time when that reaps a harvest. That's all what I said, you know. Right. Are actually able to see the return. Right. And that's how I look at it as a business, you know, owner, that you got to invest in yourself and.

Yeah, you either spend money or time at the end of the day.

Exactly.

I've spent both. And, you know, some people want to Spend time. Some people want to spend money. So it's really just up to you and, and how you want to invest that into your business. Right. Because you can spend a bunch of time trying to figure it out or just come into something that already has, like, the framework and then implement that thing to the result you want.

Yeah. So I didn't want to regiment the wheel. And, you know, I've been working in marketing for the past, you know, 10 years now, so. Yeah.

So you have experience doing.

Yeah, I have the experience, the theory, the knowledge. But as far as to do it right and make sure that like, like, if I knew that I was going to spend $1, I could. I need to make two. Like, I wasn't that sure of myself or confident to do all that by myself. I needed you guys to help me through that process. And it's proven. I mean, you know, I love it, man. I love it. Yeah.

I think we all. I mean, we all have experience and different backgrounds, and I think the. The biggest thing that keeps people stuck is that ego of like, hey, I don't have anything to learn from anybody else. And I've been of that. I've done that myself. And every time I've done that, my business has stalled. And I'm like, I need to learn from somebody else who knows more than me, because I think everyone has different areas of expertise, you know, that's right, man.

And I'm too. I'm a true believer in that. We don't. As soon as we say that in our head, even if we don't verbalize it.

Yeah.

There's a door on opportunity 100%. You said it. You hit it. You know, right on.

100. Well, last question. I'll let you get back to closing deals here, man.

If.

I guess if anybody's maybe on the fence watching this and they're just on the fence about even just booking a call and speaking with our. Our team, I guess. What, what advice would you give them from that perspective?

Yeah, no, great question. So if you're on the fence, if you're, you know, if you're like me doing your homework and you've been bombarded with all of my ads in your.

Feed, and you want them to go, yeah, you're.

You're. You guys are doing a great job, and I love it because that. That alone, honestly, from. From being that I've worked in marketing, if you are getting this random ad and you've only seen it once or twice, like, obviously they're starting off right. They're Getting warmed up. But, you know, master filmmaker. And you, Eric, like, you guys have done a really good job because you understand, right? So. So for anybody thinking and doing their homework, like, definitely do your homework, research. But you won't go wrong with booking a call and having a conversation because you don't know what you don't know. Right. And if you're coming up with assumptions because you think you know, you don't know, that's just plain and simple. So book that call and ask the questions you have, the concerns you have, and your team is so knowledgeable and understands. And what. One of the things that I get to say earlier, one thing that gave me full assurance that was making the right decision is when Danny told me, and I told him, hey, man, like, I have a family. They're number one. Like, I will never sacrifice my kids and my family for a job or for business or for money. Like, I'll never do that. So if it takes me longer, because my life, you know, is, you know, up and down, different things come up. You know, kids, school. Stuff like, will that affect my success? Is like, you know, he says, we have catered this, and we'll. We'll customize it to you. Like, it's up to you, and it will work it to you so that it works for you. And most people don't tell you that upfront and are honest with you on that. And I know this because I work with different companies and different niches and markets.

Sure.

And to me, when I. When I heard that, I'm like, this is legit. Like, you guys are honestly about serving your people and helping them get results. And, man, just looking at all the results you've had, all the testimonials, the case studies of everybody that's been in the, you know, doing the program, in the program. I mean, that in itself is a mountain full of evidence that it's undeniable. It's. It's honest. It's truth. Like, and you won't go wrong. Right. And you know, what's the worst that can happen? You sharpen your ax, you become better. And for me, it's like, that alone is worth every penny to me. Right. Because I'm. I've become a better person. I've learned, I've grown and stretched, and that investment will never. I mean, that comes back tenfold in itself. So that's. That's my word of encouragement.

I appreciate it, man. I appreciate the transparency. We just want to be as honest and transparent as we possibly can. It's not a magic pill. It takes work. We're here for you. We're in your corner, but, yeah, I appreciate your time, and I'm looking forward to having you close 40 more of these 22k deals and getting off to the races, man. I appreciate your time.

Yeah, thanks again, man. Thanks for all you. You do, and the team does, man. I really appreciate it.