A short YouTube interview where Seth, co-owner of Longest Title Creative (a Los Angeles-based production company), describes his business journey from starting around 2019 and going full-time in late 2021, the challenges they faced on the sales/business side, and why they joined Eric Deeran’s Master Filmmaker program for mentorship. Seth reports large sales results attributed to the program (about $204k closed) and says the program paid for itself within three months with more than 10x return; he praises the sales team's transparency and recommends booking a call.
Questions this video answers
Approximately $204,030 (referenced as "204,030").
Longest Title Creative.
Los Angeles.
Around 2019 (got serious), and they went full-time in late 2021.
He said the program paid for itself within three months and estimated more than 10x return.
Chapters
What's going on, guys? I'm here with one of our clients, Seth, who just closed. Is it 204,000 total?
Yeah, 204,030 days, man. I love it. Yeah, yeah, it's been kind of wild.
It's crazy, man. Well, I guess for anyone who maybe doesn't know you, if you don't mind, give us a little bit of background on kind of you, your business and what you guys do over there.
Right? Yeah. So I am one of the co owners of Longest Title Creative. We're a production company based out of Los Angeles. And you know, we've been running the business now for, oh, geez, pretty much since 2019. I mean, really like, like two years before that. But we got it, we got serious about it in 2019. You know how it goes, you pick up a camera, you kind of start diddling around and then, and then at some point you're like, oh, wait, I gotta, I gotta take this serious. And, you know, things were going, things were going okay. You know, we actually, I think, finally took everything full time in late 2021. And you know, coming into sort of 2023, we, we had some really ambitious goals and, and you know, we, we knew what we wanted to do and we knew that our execution on like the technical side of obviously, like delivering a quality product is there, but really what we were looking for was guidance and sort of mentoring and coaching on the just business side of it. You know, like, I've got a business background, but that being said, I'd never, I understood it from kind of a 10,000 foot view, but really, I mean, having guidance on like, the processes that you need to put in place, steps you need to take, that was kind of where we were and what we were really needing help with. And you know, I had this conversation, my partner and I had this conversation. We were like, look, we're going to pay with time or we're going to pay with money. And, and that was. And like, you know, paying with time just wasn't. Wasn't in the cards for us necessarily to learn the skills that we need to learn. And, you know, I think you're a fan of Alex, Alex Hormozi just as much as I am. Hold on. And I think I took that, I took that quote from him. Oh, did you get the $100 million leads? Did you do the live event?
I did. I have a hat too. I should put the hat on too.
Man, I couldn't make it, man. I was running around, I was with family, but I kept getting Emails. I was like, sh. So. But, you know, like, just having, you know, from. From that perspective, it was just like we needed something, someone to, you know, kind of, kind of guide us through that process. And, And I wasn't really interested. You know, we. We had worked hard enough to. To get the funds and the financing necessary to. To join the program. And, you know, I had seen you, obviously, Eric. I'd seen you pop it up all over my.
All over your ad. Some guy on the Internet.
All over my ads. All over. All over. And. And, you know, I had. I'd always liked your ads. I'd always thought it would be something worth looking into. And then, you know, we started looking into the program a little further and, yeah, the rest is history, as they say.
Yeah, I like what you said around paying in time or money because, like, I definitely started as like, look, I'm going to pay in time. And I've invested a ton into mentorships myself. And I think it really comes down to, like, if you got the time, great, use it. But it's like, it could take you five, 10 years or you could pay for someone else who's already done it. And I've definitely done that for myself too, I guess. Like, what was kind of the biggest problem you had before joining? Was it like, sales? Was it packaging, pricing, offers? Like, what would you say that that.
Would be combination of that? Yeah, I mean, ultimately, like, like I said, we. I mean, I'm. I viewed myself kind of as an operator. Like, I'm really good at doing filming. I'm really good at the creative side.
You're the technician.
Yeah, I'm the technician. And I. And I knew kind of what we wanted to achieve from like, the sales and operation. I wanted, you know, kind of rinse and repeatable processes that could land us leads that. So that we could do what we do, which just. And I have always kind of said, look, if we can get in front of people, we'll close. We. We always knew that we're both very personable, we have sales experience, but it was like, how do we get in front of those. The methodologies, the processes? That was the side that we needed a lot of help with and, and coming into, you know, master filmmaker, it was. It was immediately apparent that that was the expertise that you and Ethan and the rest of the guys had. And it's. It's been great so far.
I appreciate it, man. Is there anything like, in particular that kind of made you go with us over maybe some of the other people out there?
Is Anything that stood out specifically, you know, I think. I mean, you're just the quality of your. Your ads. Like, you spoke to the pain points that I had, which is true for what you teach in the program as well, like, speak to the pain points of your customers. You know what I mean? And so it was. It was funny because I was like. I knew. I was. I, like, knew.
But you're like, I'm in the process.
I was like, I'm in the process. And it was so funny because I was like, it was kind of a weird, like, I don't want to say out of body experience, but that sensation of, like, watching me go through the process. I know I'm going to. Yeah, it was like a weird Inception kind thing.
And.
And. But I. While even knowing it, while I was in it, I felt like I was like, all right, this is, you know, like, it's. It. It felt. It felt good, you know, and so I think that was a big part of it. Obviously, your sales team, Hakeem was awesome. You know, he talked to us and really, again, spoke to our pain points, and he was very transparent. That was a big one for me. Like, I don't like to get bullshitted. I don't really like to get sold myself either. In fact, for a long time. And I think this is such a. It's almost a cliche at this point, but, like, no one likes to do, like, feel like a sales. You know what I mean? And so, but the trick is, is that, like, in order to. To have a successful company, you're offering, you're not, like, selling something. You're offering a solution to a problem. And it felt like Hakeem was doing that for us, and it felt like you guys were doing that for us. And just the transparency of your team and how, like, relaxed everybody was, and I didn't feel pressured, and that was really important to me. And. And so, yeah, that's why we ultimately decided to go with you guys.
I love it, man. Well, I appreciate the kind words, and we're always trying to be the best we can for you guys and serve you guys at the highest level, so I appreciate that. One last question. I won't take up too much your time, but I guess, like, if anyone is maybe on the fence about even just booking a call with us to talk about the program, I guess, like, what. What advice would you give them on that front?
I would say that, I mean, really, you got nothing to lose. Honestly, you know, the. The. The simple fact that, you know, you're in this position, you. If you've gotten this far and you're interested in booking a call, it's because you want to do this and you want to pursue this. And as we kind of spoke to earlier, like, you're going to pay with time and you're going to pay with money. It's like, if you can spend the next. And ultimately, like, within the three months, our investment into the program has paid for itself. I mean, shit, six, seven times over already. Like that. Probably more. I'm not doing the math right. More than 10 times, actually, now that I think about it. Yeah. So I would say, like, do it. You will really have nothing to lose by at least talking and having the conversation. You can actually see the process at work. And that, to me, gave me confidence that I knew what I was getting into was also going to work. So, yeah, I would say book the call. You got. You really got nothing to lose by. By at least talking with. With Eric and the rest of the team.
Well, dude, I'm excited. Just the start for you, the 204k. We got more coming down the pipeline, and I'm excited to help you crush it and scale up and appreciate your time.
Me too, man. Thank you so much, Eric. I appreciate you, brother. Thank you, guys. And pass on my best to Ethan as well. It was. I will. You guys were instrumental in that, in helping us just kind of navigate all of this.
