How This Filmmaker Added $33K To His Video Business - Master Filmmaker Review

YouTube interview (recorded July 11, 2024) between Eric Deeran (Master Filmmaker) and a client, Matthew, about how Matthew added $33,000 to his video business after joining Eric’s program. Matthew has ~15 years of sales experience, got a camera in 2022 after obtaining a drone license, and is 38 years old (as of July 5). He purchased the $27 retainer package, joined the program three months prior to the interview, reports he’s already recouped his investment, and highlights the program’s retainers, CRM/system setup, scripts for objections, third‑party discounts, and actionable business systems. Major themes: sales skills + filmmaking, switching to retainer pricing, firing low‑value clients, systems over gear, and speed of growth when investing in business development.
Questions this video answers
$33,000
July 11, 2024
$27 retainer package
2022 (after getting his drone license)
38 (as of July 5)
Chapters
What's going on guys? I'm here with one of our clients, Matthew, who just added 33k to his video business. What's going on man?
How are you? I'm doing great. How about yourself?
I'm doing fantastic, dude. I guess for anybody who doesn't know you, do you mind just giving us a little bit of background on you yourself and kind of how you got into this in the first place?
Well, I, I have a strong sales background which does really help with this program. I'm not going to be, I'm not going to pretty much forward with you guys. This is a people business. Every business that we deal with is a people business, especially filmmaking. So having that background of 15 years of cell phone experience helps. But been filmmaking now for as long as I can remember, man, as long as I've been. I've been doing everything on cell phones and, and finally got a camera in 2022 after I got my drone license. And that's when I decided to start my production business and I was doing a lot of okay, I'll take that job. Sure, I can help you with that. And been on that train up until seeing your guys ads pop up on my IG feed. I mean, I mean just all the time it was like just annoying.
This guy just won't leave me alone.
Yeah, it's like just constantly just. I'm like, man, these guys are definitely know what they're doing because these things are popping up or. And I decided to just request a free call. Spoke to one of someone on your team, very friendly, very knowledgeable. And I said, okay, let me give me some time to get myself together because you guys gave me an idea of how much the program is. And I said, and I was like, okay, let me get some time to get it together or actually I think at the time I didn't even get into the price of the program. I just got what just of it covers. And I don't think I was mentally ready at the time to take my business to that level. So going through the whole one and dones and the low ball clients, finally I started researching what, what a retainer is and I'm like, oh, it's a subscription essentially and you know, I'm really good at putting stuff together. And I decided to say, you know what Matthew, I think you're at a time of your life now where you've done a lot of YouTube University and you're good, you got the gift of gab, but let's, let's pour into your business now, since this is really what you want to do full time, and I went ahead and paid for the $27 retainer package you guys have. And I was highly impressed with what I saw, because the crazy thing was I was studying retainers and I was putting together my own package. And then once I saw my prices and I saw what you guys recommend me charging, I was about to shoot myself in the other foot, and I. And at that point, I wouldn't even be able to walk. So I was like, wait. I immediately, I was about to send this text out to people, this new program that I was developing. Retainers, the leap. Yep. And I was like, wow. So just seeing the examples of the retainers, I mean, you guys had literally 27 for every single business model, whether it be podcast or a car dealership or a dental office, There was something there for everybody. Beauty industry, everything. So. And my fiance's in the beauty industry, and I've been helping her grow her business. So I saw just to see that what you guys are providing, it was just good to see it all on one package and I didn't have to go searching around. And then once I joined your program three months ago, the videos are just straightforward, man. You got. You have everything cleaned up. I know that took a long time to do. I can't imagine.
Long time.
I just appreciate it, man.
You guys took five years.
Five years. And it's working. It's duplicable. And once anything can be anything be duplicated, it's a success. So I commend you for that. This is a hard business. A lot of people spend a lot of money on gear thinking that's gonna just get people knocking at their door. Hey, here's my camera. Oh, I had a DSLR and I got a cinema camera. I raised my prices. That's not how it works, and I wish it did. But having people like you around in this world, being able to show people how to pivot in this industry, which is ever changing, and really. And I think the biggest thing now is anybody can walk into a store and buy a camera. And then your camera phones now are shooting prores. So it's like people feel like just being able to use a camera is one thing, but another thing is telling the story. And you go over all of this in your package. You show people how to set up your stuff, how to overcome objections, how to just literally every rebuttal. And it reminded me of the sales world. It was just a strong refresher. But then I was able to apply this to the film world. So, you know, I love it. So that's my background. Sales, sales, sales, film, film and everything in between. Between all the side washing cars and all you can think of. So I'm 38 as of July 5th, this past July 5th. So I may look a little young, but I got a little seasoning my beard there.
Heck yeah, dude. I guess for. I mean, is there any reason, I guess you kind of chose this program over maybe some of the other programs out there? Is there anything that kind of stood out to you specifically?
You guys aren't pushy. You guys aren't. You guys weren't flooding my emails after I requested information with sign up for my. And then you guys weren't putting prices out there. Typically, I know when people are putting prices out there off rip, there's something missing. Maybe this is. Yeah, maybe it's a good start, but it's not the high level that I was looking for. You know, when I see people putting programs out there where prices up front, I'm like, you know what, Matthew? That's one of those starter things. I'm looking for the next level. And after seeing you guys hit me up on IG and Facebook for a year, literally over a year, almost wild, I think, just shy of a year, like. And I was like, you know what, let me go ahead and give them a call. And then what really got me was the 27 retainer package. I was like, okay, it's 27. You spend $30 at McDonald's on two meals. Now what is $27? You know, so it was worth the investment. And that alone would set people up. But then I was like, all right, Matthew, if they're giving this for 27, what more is there? Because I watched all your free stuff on YouTube and all your free stuff on Instagram. You put a lot of free content out there. By the way. I watched all your interviews. I think, I mean, am I still connected? Okay, okay. Because it said something at the top. But yeah, watch all your YouTube content. Watch all your IG content. I'm like, all right, this guy's put out enough free information to any. For anybody to have a multi million dollar business. What is in this course that I'm missing? And it was the inbound stuff, setting up the. The CRM, having everything under one package and being able just to. Because I have a whole bunch of apps on my phone and I hate having to dance around for things. So being able to and then the discounts that you guys give by working with these third party Companies. It's amazing because I looked at the CRM you guys offer standalone. I'm like, wait, wait, something's not right here. And then I looked at what you give in the course, and I'm like, okay, value, value, Value Value City. So a lot of people may think, oh, I don't want to spend this amount or that amount on myself, but if this is the business you want to do, this is really what you consider yourself doing for the next 20, 25, 30 years, then the investment is nothing. You know, I mean, I went to.
College and I spent, like, God knows how much money.
Between the tools being five grand per semester and then the class.
Yep.
Yeah, man. And then I didn't even finish and I spent the money.
I know.
Yeah, I appreciate it. Yeah.
It's like it's taking that and it's. It's having knowledge that you can then just apply immediately to start making more money.
I agree.
I mean, and that's something that college didn't give me, so that's what I'm trying to give other people.
You give things you can apply right away.
Exactly.
Yep.
100%, man. Kind of a weird question, but I guess, like, where do you feel like you might have been if you hadn't taken the leap? And jump.
I would have put. I've been. I would have been putting out that cheap old retainer package because again, I'm a researcher. I can find info out. And I was researching retainer six months prior to making the decision to jump on your program, and no one was really talking about what to charge. All the things I was looking for. Nobody was. And I think that's the. That's the. That's the way. Hey, let me get. Let me get you in my class. I'm not going to tell you what to charge. But then when you drop the $27 retainer and you showed what to charge, I was like, okay, so they're not gatekeeping their pricing. So they're not gatekeeping at all. Because I've seen all the stuff you put on and you. And again, all the other courses I've seen are just kind of gatekeeping vibes. So I feel like I would have been doing the same thing. And the part that really resonated with me the most in the course so far is the part that says you're going to have to fire some clients, guys. You're going to do some reactivations. You're going to go to these clients with your new prices and your new strategy, and some of them are Going to be like, hey Matthew, what about the $500 jobs that you give me? I want those back. And then you tell them, well, that was just for one job. And they just, you know, you don't fight with it. Don't fight, don't fight the inevitable. Just, they weren't your clients. They were in the beginning, but now you're at the next level. So I would have been on that same trajectory I don't know how long again, I would have switched to retainers, but I think I would have still been lowballing my prices and then at the same time I would have still been accepting those lower end jobs. I'd rather do a passion project at the end of the day because I don't want, I'd rather sit down and do a client at 700 and it's a 30 hour project with editing. Now you're making $20 an hour, you might as well go work at Walmart. It's less stress and less expensive. So I feel like I would have spent more time and made less money and would I have eventually figured it out? Yes, just not, not in two, three months.
Well, it's the speed thing, right? It's like you, you're, you know, you definitely would have figured it out. It's just a matter of like, do I want to do it quicker or do I want to, you know, pay for.
And that's what I wanted to do. I said, you know what, this is a. And I've already made the money back that I've invested, so it's a win for me. And there's still more to go. I haven't even been on as much coaching calls as I could because for me, the coaching calls I'm going to be on the most is for the CRM and the impact stuff, all the other stuff. I'm not going to lie to you, I know it already. So when I watched your videos, it was just like, oh, I've seen this course. I've been through so many different sales courses. I've hosted sales courses. I've always been the top salesperson on my team. So sales has never been my weak point. What's been my weak point is systems and strategies to a point like to get to that higher level. You know, I can always get by and make enough to pay my bills and skate through life and where I can take do things. But then the higher level, when you can just go take a trip for a month and then extend the trip out for another month because you got money coming in, you've now made a team that's, you know, where you could just fire yourself from all your positions but one. So that's my ultimate goal. And I feel like you're, you're, you're strategies are going to get me there.
100%, dude. Well, last question, I guess if maybe anybody's on the fence about, you know, just booking a call and speaking with us, I guess, like, what advice would you give them, knowing what you know.
That you guys give options. You guys just don't give one option to join the course. 1. You have to, you guys have to be willing to sacrifice. And what that sacrifice for me was firing my old clients that I wasn't really making any money from because they weren't with the new model. That was a sacrifice for me. And my fiance had to pick up a lot of that, that slack and, and I was like, babe, just give me, just give me a moment. I'm almost there. Like, I wouldn't, you know, so, so she knows that when I take a leap like this, that I'm not gonna fall. So I may trip. It's good to trip. But you get back up, you dust yourself off, you keep going. So I tell anybody that if this is something you want to do, just go ahead and do it. Go ahead and do it. Don't fight the inevitable. If this is what you want to do. Forget the haters, forget the naysayers. Listen to that tiny voice in your head first of all, before you listen to anybody else. And then, and that's it.
100% man. I love it. Well, I appreciate your time, dude. Can't wait to help you close, man.
I'm looking forward to sharing this with the, with, with everyone I know. So thank you so much.
We'll do another one of these. Yeah, well, for sure, for sure.
And it'll be at a different house. Right now I'm in my apartment. We'll be somewhere, somewhere fancy, right? I'll probably be in my studio. You'll see the 90 foot LED AI wall with the150,000 robotic arm just moving around in the back. So anyways, man, thank you.
100, dude.










