How This Filmmaker Hit His First $31.5K Month In His Video Business

Jacob, a Pittsburgh filmmaker, hit $31.5K in a month by shifting from low-paying real estate work to commercial and retainer clients. He credits a training program for teaching him a repeatable sales process and the confidence to turn down cheap projects. His deals now range from $2,000 to $5,000.
Questions this video answers
His first $31K month ("31k month").
Pittsburgh.
$2,000–$5,000 deals.
$12,000 (referenced by the host: "the $12,000 deal you closed").
Chapters
What's going on guys? I'm here with one of our clients, Jacob who just had his first 31k month. What's going on Jacob? How's it going?
How's it going? I'm doing well. Yeah. Stoked for you know, 31k month.
Let's go.
Man of crazy. Yeah, I love it.
I guess for maybe anybody who doesn't know you, kind of your background. Do you mind just telling us a little bit about yourself and kind of what your business does? If you don't mind.
Yeah, yeah. We video production company in Pittsburgh. We, we really. Or like before kind of starting the program I was focusing mostly on smaller projects. So like a lot of real estate but like slowly getting more into corporate and commercial projects. But really most of my time was you know, those smaller projects but they were taking up a lot of my time. But yeah, now you know, I do. I'm doing a lot more commercial wise. But yeah, just video strategies offering video, bigger one off projects. But then also you know, those retainer stuff that you guys teach in the, in the course as well.
100 man. And I know this is kind of just the, it's just the beginning obviously for you and I know you're still working through a lot of points within the program. We're still going from there. But I guess like what has been. What was kind of your biggest problem prior to joining the program? Like what, what do you feel like was kind of that main thing that was holding you back? Looking back now.
Yeah, I mean I think looking back my biggest thing was just like almost. Hormozi says it's a lot like the ignorance debt, like not knowing specific things or like not even knowing where to like kind of take the first step in, you know, being able to consistently find bigger paying jobs. But then like the whole sales process, I think what I lacked the most was just like not really having a sales process at all. Yeah. And I think a lot of creatives are kind of similar with that. It's like they're not really natural when it comes to where to where to find.
Yeah, sure as hell wasn't when I started that was rough.
Yeah. So I think that was probably my biggest problem coming in was like one finding leads but really being able to close those leads and even like thinking kind of bigger picture on some smaller projects. Being able to like, you know what I probably should be offering or asking these previous clients like hey do you guys need more, you know, upselling them.
Trying to have a conversation and like yeah, no, I know. I Know, we worked with you a lot on the sales aspect, and I know that that's been obviously pivotal and, like, helping you close these deals with, like. I guess what was kind of your biggest fear around selling? Was it just, like, you didn't know how did it. Was it like. I feel bad about selling because I know for me, it was like, I felt bad about it when I was doing it at first.
Yeah. I think it's kind of. Well, yeah, I think just, like, the. Sometimes it can be a little bit awkward, like, in the sales process. But really, I think you guys, like, made me realize that it's, you know, it's really not. Like, it shouldn't be an awkward thing.
Yeah.
And, like, kind of working through that and, you know, following the script that you guys have and being able to just with the practice and everything, really, just, like, being able to be better at sales and, like, I think it's.
Just having authentic conversations with people.
Exactly.
How do I just talk to this person, help them understand their problem and. And then help them understand I can solve their problem at the end of the day, you know, it doesn't need to be some weird thing, like you said.
Exactly. Yeah, yeah. And it can be easily taken as some awkward conversation, but it doesn't have to be. And I think that's kind of what you guys helped me make me. Or helped me realize.
Yeah, no, a hundred percent, I guess. Kind of a weird question, but, like, what made you kind of choose our program over maybe some of the other programs out there? Maybe it was nothing. Maybe it was just me being annoying in Instagram and Facebook all the time and just being ridiculous. But was there anything that kind of made you choose us over maybe some of the other programs out there?
Yeah, I mean, I think first off, just, like, you know, the amount of testimonials that you have and that master filmmaker has, but you're about to be.
On that page, too.
It definitely drew me in. I think that was probably the biggest thing and, like, realizing, like, wow, okay, there's a lot of people that have been getting results. So it seemed like it should work, the course should work. And I mean, it does. It does. And it. I see it with, like, even in our slack right now, like, how many people, you know, tossing in the winds channel of, like, New Deal, New Deal. Like, what you get, what you're teaching does work, but you have to put in the work for sure.
Of course. Yeah. That's always the thing. It's not a magic bullet. You got to put in the work you got to do, you got to do. You got to run your business. At the end of the day, it's not. No one's going to hand you the keys to a perfectly run business. Otherwise they'd just do it themselves, you know. So it's like if you want to take that step, you got to put in that effort, put in that work for sure.
Yeah. I think a big thing. Well, Danny's helped. He's one of your sales guys that got me on board. But we had a conversation last month or two months ago and we were just talking about the process of your guys course and all. And I think the biggest thing I realized was I needed to start saying no to some of these smaller projects. And I think that was kind of one of the biggest bottleneck. But yeah, I mean, I think just saying no to smaller projects and focusing on maybe, you know, getting a bigger, even like a 2000-5000 deal.
Yeah.
Compared to, you know, sub thousand dollar deal, I think that's made like probably the biggest difference in the last few months. Yeah.
To take on those bigger projects. And obviously like, it's like, would you rather have the $12,000 deal you closed or the, you know, the thousand. It's like usually they take about the same amount of work or you have a team you can actually hire at outsource work to, you know, 100. Yeah, it's just saying no and deciding and cutting things off and taking them out of your life as well. You know, I think a lot of people, especially me, I mean, everybody does it, but it's like, hey, I want to say yes to everything that's going to make me more money when in reality the opposite's true, you know.
Yeah, well, I think especially for creatives, it's like you want to, you want as much work as you can, like possibly can or have to show for, for your portfolio and stuff. But there's definitely a point, I think, in people's careers where it's like, you know, more of a bottleneck than not.
So 100%, kind of a weird question, man, but like, where do you think you might have been if you hadn't taken the leap, taken action, joined the program? Because obviously it's a scary step, right? It's, it's an investment, it's an investment in you, it's an investment in your business. But like, guess, where do you feel like you would have been if you hadn't made that jump, made that leap?
I mean, I think I would honestly be struggling with trying to find commercial work still and doing these, you know, smaller, smaller projects just get by. So I. I think. Yeah, I mean, I think that's kind of where I would be, but I'm glad I'm not.
Yeah, I'm. I'm glad you're not as well, dude. And last question, and I'll let you get back to closing deals and. And doing your thing.
What?
I guess if anybody is maybe on the fence about just booking a call, at least speaking with our team, speaking with Danny, speaking with Akeem, speaking with anyone on the team.
Like what?
I guess what advice would you give them, knowing what you know now?
Yeah, I think the biggest advice would be, well, just take a look at where you're maybe investing in yourself and think a little bigger than maybe what you are or where you think you can be and start saying no to some smaller projects so you can focus on bigger ones.
100%, man.
I love it.
Well, I appreciate your time, Jacob, and I'm excited to see where you go from here.










