A short YouTube video (uploaded April 10, 2023 by Eric Deeran - Master Filmmaker) giving concise business advice: instead of avoiding or becoming immune to fear, successful people "accommodate" fear—let it in, acknowledge it—and proceed anyway. The speaker urges entrepreneurs who feel worried or scared not to run from fear but to embrace it and continue acting despite discomfort.
Oftentimes a lot of people think that they need to run away from fear or just become immune to fear. When in reality, the most successful people, they accommodate fear, they let it in and they do it anyways, even though they're scared. And so if you're at a point in your business where you're a little bit worried or you're scared, right. Don't run from fear, accommodate it and do it anyways and say, screw fear. I'm going to keep doing this. I'm going to keep doing this anyways. I don't care. I'm going to embrace it and I'm just going to keep going.
