YouTube tutorial by Eric Deeran (Master Filmmaker) explaining a repeatable video strategy for agencies to deliver measurable client results (more social traction, leads, and paid clients). Key elements: three core content types—micro/short-form content (reels/shorts with CTAs), a VSL/brand video hosted on a funnel or website, and testimonial/case-study videos—placed into two hosting buckets (social platforms vs. funnel/website). Workflow: publish monthly short-form content with CTA to comment, send commenters to a funnel page containing a VSL/brand video and lead capture (name, email, phone), then convert leads via calls. If organic traction is low, content can be boosted or used in ad campaigns. Applicable to coaches, consultants, influencers and many verticals. Emphasizes creating value to justify higher fees and retaining clients on monthly retainers.
Chapters
Hey, what's going on, guys? Welcome to another video on the channel. Today we're going to be going over the different types of videos you can create and how they can actually create a strategy for your clients so you can get them a result and actually help them get to whatever goal they want to get to and actually generate results for your clients. This is by far one of the biggest questions I get from people who are interested in joining our program or people interested in scaling their video business. It's Eric, how do I actually create content that gets results for clients? So in this video, I'm going to explain that to you, show you how to do that, and explain the process of an actual video strategy so you can get your client's results. Now, I want to be super clear that every strategy is going to be different based on the goal of the client. But in this example, I'm going to go over one strategy that you can use to help them actually get more traction on social media, generate more leads, and then actually turn those leads into paying clients for them. Now, if you don't know me, my name is Eric Diren and I run Master Filmmaker, which is to date helped over 500 video business owners one to one and thousands and thousands of video business owners overall grow their business, scale their business, and build a business doing what they love so they can make more money, support their families doing something that they love to do. So let's go ahead and dive into the video. So I'm going to jump over to my iPad here. Okay, so let's talk about a video strategy. Let's say in this example, they want more leads and more clients. And the example type of person is going to be a coach or an influencer, like an online coach or an online influencer, something like that. Right. So there's a couple different buckets of content we're going to create. We can create micro content, we can create a VSL or brand video, we can create case study videos for them. And this will be kind of the first three we create. I'm going to use this as an example. So let's talk about how this content actually fits together. So you have a couple different things. You have a couple different places this content would be hosted. You have content that's hosted on social platforms, you have content that's hosted on a funnel or a website. And these are gonna be the two buckets of content and places that you would then put this content. Right? So let's talk about how this works. Now, the best way to do this is to create content for your clients every single month. Like short form content that they can post every single month to drive traffic. So over here, so over here we have short form content. This is gonna be things like reels, social media posts, things that can live on Facebook, Instagram, YouTube shorts, things like that, right? So these are gonna be our reels, this is gonna be our micro content. Now on these we're gonna have CTAs. So it's gonna be like, if you've ever seen those short form videos where it's like, hey, give a bit of value and then say, and then say something like, hey, if you wanna learn more, comment the word X down below and we'll send it to you. That's what these would be. And so we can create this stuff for them every single month. And what this does is when they comment that word below, we can actually send them a link to their funnel. So let's say we have a funnel here. We can create a video for them that lives on this page to drive people to. And then below this we can get their name, email and phone number to capture the actual lead here, right? And so two types of content. Right here we have our vsl, right? Or our brand video that can live on their website. Depends on what kind of client. Then we have our micro content. And the micro content is something they're going to need every single month. The brand content is going to be something that you create once. And then the other thing that we can have below this page is going to be testimonials and case studies. And so we can create that content for them. And that's how the content actually works within the system. Because this call to action micro content drives traffic right here to this page where we collect leads right here. And so we're able to collect these leads because we're actually creating content that drives traffic. And then if for some reason we're not able to get traction organically with these, with these reels right here, then what we can do is we can either boost these for the client or we can put them in an actual ad campaign to drive traffic to this page for them. And if they have someone in house that can do that, great. But that's what we'd do if we're not getting traction organically with the content that we're posting. And so this would be an example of a strategy that we can use for coaches, consultants, influencers, any kind of business, medical companies, med, spas, home service companies, doesn't matter who it is, this can work for them. And this is how you actually use the content to generate a result. And outside of just creating content to create content. And then after these people come in and become a lead, then what happens from here is then they would become a call and then they would be. Eventually some of them would turn into clients. And that's how you can say, hey, our videos helped this client generate a certain amount of money, because we're creating content that lives within a system that they can use to get more clients. And no, you don't always have to run the ads. No, you don't actually have to boost the posts. No, you don't have to do all of that stuff yourself. You can hire people to do that or the client can do that. Depends on what you prefer. But this is how you can use the content within a system to actually bring in more clients or help your clients generate some sort of result, which in turn keeps them paying you and keeps them paying on retainer every single month for you. And so that is how we. This is just one of like a million examples that we help our clients with as far as crafting a strategy with content so they can actually grow their business and help their clients grow their business because they're generating a result. And like, at the end of the day, you only get paid for the value that you provide and the value that you put out in the world. And so if you're not creating value for your clients, that's why they're not paying you more money. And for people who say, well, I don't want to have to do all this. I mean, you can either not do this or you can keep. You can either not do this and keep getting, you know, charging what you're charging and staying stuck at the level you're at, or you can learn a new skill which adds more value to your clients and you can charge more money. So, Shameless Plug. If you guys need help with this, there's a link down below to schedule a call with our team. We're happy to help. See if we can help you help you help your clients implement a strategy like this. And we'll see you in the next video.
