This YouTube video (by Eric Deeran) advises creators and businesses on building trust online. The speaker warns of a current "trust recession"—people increasingly distrust ads and empty profiles—and stresses maintaining populated, consistent profiles across Google, websites, Instagram, Facebook, and YouTube to avoid being perceived as a scam.
Because when people, like, if they go to their profile and there's nothing on their page, like, we're in. We're in what we call, like, a trust recession right now, where, like, people are so used to seeing ads that, like, they're getting really tired of it. So if they go to your profile and there's nothing there, they immediately think you're a scam, right? They're going to look through the Google results, they're going to go to your website, they're going to go to your Instagram, your Facebook, your YouTube, if you have one. So if, like, if you're lacking on any of those platforms, like, you could have somebody. You could have somebody come in through an ad, but, like, they go and they don't find anything on Google, then they're like, I don't know who this person is. Or they go to your Facebook and there's nothing there. It's like. Like, how legit is this business, actually? You know what I mean?
