Short informal advice from a creator (Eric Deeran) on how to design client-facing resources that feel valuable. The speaker recommends avoiding commoditized language like “free guide,” framing the resource as the actual internal document or process used with full clients (e.g., an audit/process template) and offering it for free so prospects can use it. Tone is conversational and tactical.
Because, I mean, value at the end of the day is just, like, usefulness. Feel like a free guide or, like, information could be. Don't even call it a free guide because it's so commoditized. Now when you use, like, let's say, like, here's like, our internal. Or, like, you could say, like, I would. I would try to frame it around where there's more value. Or it's like, hey, this is what we. This is a document we use with our full clients that we take them through. It's a process we take them through, and we're going and auditing their stuff. So, like, I want to give you that completely for free, and you can take that.
