Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to come up with micro content ideas to attract your target audience...

29 Aug 2023 · 1 min

Watch on YouTube

0:30

This YouTube clip (by Eric Deeran) gives tactical advice for creating micro video content tailored to specific markets. It recommends doing market research to identify problems your target (e.g., chiropractors, law firm owners) faces, listing those problems and producing very short (around 15-second) videos—one per problem—to attract that audience. The style is conversational and example-driven, emphasizing actionable prompts like "make a video on each one of those topics."

Like, why would chiropractors or why would law firm owners want to use video? So it's doing market research on your market. So it's like, what are law firm owners doing right now? Why would they want to use video? How can we separate those out into different topics and do like 15 second little videos on those? Right? So it's just thinking through, like, what is the problem? What are some of the problems that they go through? And even use your, like, what are the problems that you solve? Exercise as well, like, and then make a video on each one of those topics, like, with the problems that you solve.