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How To Define "Buckets" Of Content

14 Aug 2023 · 1 min

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Speaker (Eric Deeran / Master Filmmaker) outlines practical categories ("buckets") for social video content: educational reels addressing top objections/concerns; promo pieces repurposed into short vertical clips (10–15s) for Instagram; testimonial/ambassador reels; and trend-based videos created quickly to capture traffic when trends arise. Emphasis is on reuse (cutting promos into multiple short reels) and leveraging trends to increase profile reach.

Chapters

Go ahead. Yeah, no, you're good. So educational reels of the top objections or concerns. And then I would do another subset or we call bucket of like content we create for them would be some sort of like, cool promo pieces. So like if we're doing two promo videos, maybe we cut 10 to 15 seconds from the promo videos and we put those in vertical format on Instagram so then we can have like those cool action shots. Then if you have any sort of like testimonials from past clients or even just the, the ambassadors, we could create reels out of that as well. That would be another bucket. Potentially don't have anything with that. Okay. And then the other thing would be like trends is what we like to call it. So with trends, it's another bucket. But if you see like some sort of trend popping off, we could create a couple of videos around the trend because it pushes more traffic to the profile.