A short advisory segment arguing that the primary way to fix inconsistent revenue is to implement retainers—monthly client payments for a set amount of deliverables—to create recurring revenue. The speaker defines recurring revenue as regular scheduled payments and frames one-off projects as secondary "icing on the cake."
The number one way to fix inconsistent revenue is to implement retainers. This is where a client's paying you every single month for a certain amount of deliverables. And in exchange you get what we call recurring revenue. And recurring revenue is when they're paying you every day on a certain deadline. That's how you build 5, 10, 15, 20, 50, 100k a month is by having those recurring revenue payments. And then anything you do for one offs is just icing on the cake. On top of that.
