Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to fix inconsistent revenue

31 Jul 2024 · 1 min

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0:30

Short advisory video arguing that the primary way to fix inconsistent revenue is implementing retainers—clients pay a fixed monthly fee for a set of deliverables—thereby creating recurring revenue. Speaker frames retainers/recurring payments as the foundation for building predictable monthly income (mentions scaling to 5k–100k/month) and positions one-off work as secondary “icing on the cake.”

The number one way to fix inconsistent revenue is to implement retainers. This is where a client's paying you every single month for a certain amount of deliverables. And in exchange you get what we call recurring revenue. And recurring revenue is when they're paying you every day on a certain deadline. That's how you build 5, 10, 15, 20, 50, 100k a month is by having those recurring revenue payments. And then anything you do for one offs is just icing on the cake. On top of that.