Eric Deeran argues retainers fix inconsistent revenue. Clients pay monthly for set deliverables, creating predictable recurring income. He treats one-off projects as bonus work, not the foundation, and frames retainers as the path to scale from 5k to 100k a month.
The number one way to fix inconsistent revenue is to implement retainers. This is where a client's paying you every single month for a certain amount of deliverables. And in exchange you get what we call recurring revenue. And recurring revenue is when they're paying you every day on a certain deadline. That's how you build 5, 10, 15, 20, 50, 100k a month is by having those recurring revenue payments. And then anything you do for one offs is just icing on the cake. On top of that.
