Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to get the "north star" in sales conversations with clients.....

21 Mar 2024 · 1 min

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Transcript excerpt from a YouTube video discussion about using video content strategically to achieve business outcomes. Speakers emphasize identifying a 'North Star'—the specific outcome the content should produce—specifically aiming to 'pre-sell' prospects so they arrive at consultations already inclined to buy. The exchange also includes brief coaching on verbal cues and active listening during the conversation.

And then in terms of going back to video content, creating videos, is there like a, an outcome that you're, you're hoping to get by creating more content and putting yourself out there more?
Good job getting the North Star. Hey, what are we looking to achieve with the content? Because remember, we're not selling the content. We're saying, hey, what is the North Star? What are we looking to achieve with this? Because no one just wants video content to have video content. They want video content to achieve an outcome. So good job getting that.
Yeah. So I want people to like be sold before even coming to the consultation with me because I, I have this system in my trademark practice. So a lot of people just look.
At all their, like maybe.
Some more verbal cues. M. Okay, got it. Like as she's speaking. Okay. Makes sense like just to validate that you're listening to what she's saying here. But other than that, you're great.