Short YouTube transcript of a conversation about video content strategy for sales. Speakers discuss defining a "north star" outcome for videos (what the content should achieve), and using video to pre-sell prospective clients so they arrive to consultations already interested. The exchange is brief and advisory in tone.
And then in terms of going back to video content, creating videos, is there like a, an outcome that you're, you're hoping to get by creating more content and putting yourself out there more?
Good job getting the North Star. Hey, what are we looking to achieve with the content? Because remember, we're not selling the content. We're saying, hey, what is the North Star? What are we looking to achieve with this? Because no one just wants video content to have video content. They want video content to achieve an outcome. So good job getting that.
Yeah. So I want people to like be sold before even coming to the consultation with me because I, I have this system in my trademark practice. So a lot of people just look.
At all their, like maybe.
Some more verbal cues. M. Okay, got it. Like as she's speaking. Okay. Makes sense like just to validate that you're listening to what she's saying here. But other than that, you're great.
