How To Get Video Clients Begging To Work With You (Step-By-Step)

What's going on guys? In this video we're going to talk about what an inbound system is and how it can actually help you build your pipeline and close more long term retainers with your clients. So let's go ahead and dive in. So in order to show you how this can help you close more deals, I have to show you what it actually is and how it works. So this is what an inbound system is. So inbound system. So what we do for our clients and how we help them generate more leads and more calls and more clients is what we do is we set up an inbound system. And so what we have is, is we have a couple of main elements here. So here we have traffic and this is typically an ad. And so we're running an ad to small to medium sized businesses, SMB. And what we do is we run our offer. And so our offer is basically like we help this type of person get this type of result using our content and our content creation. And so each person's offer is gonna be a little bit different, but that's essentially what it is. So we have an offer, we run an ad that's our traffic and, and this runs to our lead page. And this is where we collect their name, email and phone number. Then what they do is they watch a value video and this is where we actually convert them into booking a call. Cause there's a calendar below that value video. And so they watch this value video, they book a call and then they obviously become a call right here. And so they then become a call and, and then a percentage of those calls then turn into clients. And so based on how much traffic you get, how many leads you get here, how many calls you get, that will then determine how many clients you get. And so there's different pieces to each one of these phases. So we have traffic that's actually taking the raw attention, the person we're contacting and putting an ad in front of somebody who would be your ideal client, you're your ideal client avatar. They're then opting in. So they're raising their hand saying hey, I'm interested. That's where they give you their name, their email, their phone number. They then watch a short value video on how you help that specific type of client achieve some sort of result with the content that you create. And then they decide to book a call with you. And then on that call you go through your specific process for showing them how you can get them that result. And then you turn that call or a percentage of those calls into a client. And so this is how the system actually works. And so if you've ever been confused, like, hey, how does it actually work? What does it look like? How does it work right? Now, the caveat here is that this cannot work for several different reasons. So, again, think of this. Let's delete this real quick. Think of this like a pipe, right? Going back to my pipe analogy, now, if you're. Let me get a different color here. Now, if your offer sucks or your ad sucks, you're not going to get any traffic. Now, if your offer is misaligned or your ad is misaligned, or the messaging in this is not good, then you're gonna get bad leads. Now, this is for people who might've tried something in the past, and maybe it didn't work. I'm gonna explain why it didn't work here. And so it either didn't work because your offer sucks, your ad sucks, your offer's misaligned, it's not targeting the right people. Your ad is misaligned. It's not targeting the right people. Your targeting is misaligned in your actual ad. That could be why you get bad leads. Now, if you're getting leads and they're not turning into calls, it could be because your value video is bad. It could mean that the messaging within your value video is not correct, it's not aligned. And so you need to have an aligned process through this entire process here. And so everything has to align. You have to have a good offer, you have to have a good ad. You have, you have to have a good, good messaging on your opt in page, on your lead page. Your value video has to be aligned as well. And then you also have to be following the correct process on the call to turn these people into money. And so you want to think about this as a pipeline. If any one of these stages gets blocked, you're not gonna make any money. And you're gonna say, hey, this didn't work for me, or, hey, this doesn't work. If you've ever tried something like this in the past. And, and so it comes down to the intricacies of having the right traffic, having the right ad, having the right offer, having the right messaging on the page, having the right messaging on the value video. And then also you could get a bunch of people here, right? Let's say you get good leads, you get good calls, but for some reason, you can't close. It's because you have a bad sales process. You suck at sales, right? And so Each one of these is a skill and a process that you need to follow. And if you don't follow the right process, then you're not gonna get the result that you want at the end of the day. And then all those things have to be aligned to where you actually make the money down here. Right. And so hopefully that makes sense. A lot of people are like, oh, ads don't work for my business, or an inbound system doesn't work for my business. It 100% works for your business. And I'm about to show you multiple of our clients pipelines where they're closing hundreds of thousands of dollars from doing this exact process. And so what really probably happened is it didn't work for you because you had one of these stages that wasn't aligned correctly or it wasn't one working correctly. That's usually what happens is like people, they get the wrong thing coming in, their offer sucks, their ad sucks, their traffic sucks, their targeting isn't right. And there's a million different details within each one of these stages that needs to be correct for this to work and for you to make good money and get more clients through this system. And so everything has to be aligned. This is an example of one of our clients accounts who has this exact system set up. Obviously I've blurred the names and the leads names, he has calls, and then this is his pipeline. And so in just the past couple of months he's closed 317k and these are the actual opportunities here that he's closed directly from this inbound system. You can see here, paid lead, paid lead, paid lead, paid lead, paid lead, paid lead. Like this system does work. Like if it hasn't worked in the past, it's probably because you didn't do something correctly. And so this is one example. And then let me flip over to another one, another client of ours who's using this exact same system that we set up. New sales opportunities, qualified people, and then deals that he's closed in just the past two months. $73,000 paid lead, paid lead, paid lead, 48,000, a 10,000, 15,000. And you can see that these are the actual people who are coming in, interested in working with him on these types of deals. Another client who just got started with us, you can see this at work. $51,000 deal, $2,100 deal, a 60k deal that he's working on closing, $102,000 deal and a $97,000. And so this is the beauty of an inbound system. The reason this is important is because your business is literally a pipeline, right? So here's a funnel. It's a pipe, right? People are coming in, you have leads, you have calls, and you have clients. And so if you're not working on the right things, which is trying to get more leads up here, then you're not gonna get more calls, you're not gonna get more clients. And instead, if you're. We've talked about this in other videos. If you're focusing on things that are not actually growing the business, like fulfillment, right, and doing an amazing job for your clients, you. You could be focusing on that. But do you see this in the funnel to make more money? No. Like, doing a good job is important and doing a good job for your clients is important. But the problem is, is if you're spending all of your time in fulfillment here, it's not actually gonna make you more money because the bottleneck of your business is likely not that you not doing a good job and clients are unhappy. It's likely that you don't have enough clients to serve, and clients love working with you. So you literally just need to pour more people in at the top here so you can get more people on the bottom here that turn into clients. And that's why most the bottleneck is they need more leads, they need more calls, they need more clients. So hopefully that makes sense. And hopefully you get some value from this video and Shameless Plug. If you want to learn about how we actually set these systems up, there's a link below this video to learn more about how that actually works. So click that link, book a call, we'll see you there.