how to go from $10k - $100K+ per month (math breakdown 2025)

Eric Deeran breaks down the math to scale a video agency from $10-15k to $100k+ monthly. You need 10 leads daily, a 30% close rate, and 10-12 clients at $10k each. He shows the unit economics: 200 leads at $50 each costs $10k in ads, and hiring three people at $3k each covers payroll.
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Hey, what's going on, guys? Welcome back to another video. In today's video, we're going to be talking about how to go from 10 to 15k a month, all the way up to 100, 200, $300,000 a month and how to scale that in your video agency. Now, if you're wondering why, Eric, why are you qualified to talk about this, it's because I've went from making 10 to 15k a month to making hundreds of thousands of dollars a month. And I'm going to just show you exactly what I did and talk through my experience growing my business. I'm not going to give you any fluff. I'm literally just going to show you exactly what we've done. So then hopefully you can get some value from that and you can copy that as well. So if you don't know me, my name is Eric Darren. I run Master Filmmaker. I also have a company called Deer and Films which is a video production company. And to date we've helped over 400 plus video business owners scale and grow their businesses. And in these videos on YouTube, I want to help you do the same thing. Now I'm outside of my normal setup. I'm actually here in Vegas for a conference and so hopefully you don't mind and hopefully the audio is okay and the, and the video is okay. So let's go ahead and dive in and talk about how to do this. So there's three main things you need to focus on when you're at 10 to 15k a month, right? So if you're at 10k a month right now, I was talking to one of our clients who was actually at 15k a month right now and he's trying to break past that and go up to, wants to go to $100,000 a month. Now at this stage in business, there's a couple things that you need to be doing and focusing on. And what a lot of people do when they're at 10 to 15k a month is they focus on how can I make better work, how can I make better quality content, how can I make better, better video or better quality content, Right. When that's not really the problem. There's like three main pieces of every business, right? So there's marketing, Sorry, my handwriting is not great here guys. There's sales and there's fulfillment. Now at 10 to 15k a month, you've already kind of mastered fulfillment. You've figured that out. So now you need to focus on sales and marketing. So at this point you need to figure out how can I get more leads, more calls, and more sales. So you want to look at like, how many leads do I actually have coming in every single week, every single month. And typically when I talk to people at 15 to 10 to 15k a month, they don't have a way to get leads efficiently. And they're usually just relying on word of mouth referrals, cold calling, and it's this kind of like up and down, up and down, up and down cycle. And they don't really actually get consistent leads. So at this point, you really need to start installing an inbound system. Sorry guys, my handwriting is bad. I'm not at my desk here. So you need to start installing an inbound system to where you can get, let's say, 10 leads a day, right? Because then if I can get 10 leads a day, I can book two calls from that, realistically. And if I can book two calls a day, then that's what, 20 days a week or 20 days, 20 working days in a month. That means I can book 40 calls a month here. And then of those 40 calls, let's say that I close 30% of that. Let's do some math. That's going to be 12 clients right here. And if I can close 12 clients at 10k each, then that equals 120k right here. Right? Simple math. And so it just boils down to math. Like getting to $100,000 a month is not crazy. It just boils down to math and it boils down to actually understanding the math behind it. So if I know I need 40 calls a month, hit 120k a month, right? Let's say you only close. Instead of 12 clients, let's say you close 10 right here. That would put us at exactly $100,000 a month. And now that we know that, we need to focus on how can I get 10 leads a day. And then if we reverse engineer this, then it's 10 leads times 20 working days in a month. Because that's five days a week. That's 200 leads a month. Right? So the question isn't, you know, do I need to get better at content? Do I need to get better at the quality of work? Do I need to get better at, you know, fulfilling on my clients, making happier? Cl is not the problem. And that's the thing is like happy clients is not the problem or the bottleneck to your success to getting to $100,000 a month. It's literally just more marketing, more leads, and more sales. And I mean, you could get to 500k a month by just doing more marketing and more sales. And I think a lot of people don't think about that. So then it just becomes, how can I get 200 leads a month? Well, if I set up an inbound system, like we help our clients with let's say 200 leads a month, we run ads, right? Let's say each lead is $50 a lead. Let's do some math. So then if each lead is $50, I pay 200, or I want 200 leads, then I would need to pay $10,000 in ads to make back 100 to 120k per month. Right? Boom. Right there. Done. Right? So like, that is literally how you hit 100 to 120k per month is you spend this much in ads. You get 200 leads, you get 40 calls a month, you close at 30%, you have 10 clients, right? At 10k each is 100k a month. Or you close. If you close at 30%, then it's 12. At 10k each is $120,000 a month. And so it's not that complicated. Like, and then what you do is you work on, we work on outsourcing fulfillment. So you hire a shooter, an editor, and an admin person. And so that 100k, let's just do the math here. So 100k minus let's say 10k in ads is going to put you at $90,000. Minus let's say your payroll for a shooter full time is like 3k a month. Right. Right around there. So then that puts you at 87K. And then let's, let's just overestimate and say editor is another 3k a month. That puts you at 80. Let's do the math. 40, 84k per month. And then let's say your admin is another 3k a month. That puts you at 81k per month in profit right there. Literally profiting almost a million dollars a year by spending this much in ads, getting this much out, hiring people for fulfillment. And then when you really want to scale to multiple hundreds of thousands of dollars a month, what you do is you focus on hiring salespeople that can then take these things off your plate. As far as 40 calls per month. So let's say you don't want to take sales calls anymore. Well, then we hire a salesperson who works on commission and you pay them 10% commission of whatever deal closes and then you have them take the 40 calls per month. Right? So like, hopefully this makes sense. Guys, I wanted to just do a math breakdown because I did this with one of our clients, and he was just focusing on the wrong thing. Like a lot of you guys are focusing on making better quality work when nobody knows about you, or you're focusing on getting happier clients when clients are already happy. So it's like at the point of diminishing returns, that doesn't actually get you more clients. That's not actually going to help help you grow the business. And so you need to be focusing on the things that are actually going to grow the business, which is getting more leads and getting more calls and shameless plug. If you want our help setting this kind of system up that we help our clients set up, there should be a link below to schedule demo with our team. Or just keep enjoying the free content on YouTube. So hope you guys enjoyed this one and we'll see in the next video.










