A brief sales-advice clip advising creators/sellers on how to respond to price objections. The speaker urges against justifying costs (e.g., listing overhead or experience) and recommends confidently stating that the price is what other clients pay, declining to reduce it, so prospects must justify themselves. The advice emphasizes conviction and avoiding self-justification to convey belief in the service.
If somebody challenges you and says, I mean, why is it so expensive? What most people will do is say, well, it's expensive because we have overhead, because we have this camera gear, because of my experience, because of X, Y and Z. But I'm here to tell you that you should just say that's what other clients pay us. Try to avoid ever justifying yourself to the client. Now it doesn't mean you have to be a jerk, but it does mean that you need to have a certain level of conviction and confidence about yourself because somebody who justifies or tries to justify themselves to other people typically don't believe in what they're selling. But if you believe in what you're selling and someone says, well, this is just too expensive, can you do it for cheaper? Say no. That's what most of our clients pay. So in your next meeting, don't justify yourself. Let them justify to themselves.
