Short YouTube advice on handling price objections: instructs sellers not to justify price by listing costs or overhead, but to respond confidently that the quoted price is what other clients pay and to decline to lower it. Emphasizes conviction and letting prospects justify themselves rather than the seller justifying value.
If somebody challenges you and says, I mean, why is it so expensive? What most people will do is say, well, it's expensive because we have overhead, because we have this camera gear, because of my experience, because of X, Y and Z. But I'm here to tell you that you should just say that's what other clients pay us. Try to avoid ever justifying yourself to the client. Now it doesn't mean you have to be a jerk, but it does mean that you need to have a certain level of conviction and confidence about yourself because somebody who justifies or tries to justify themselves to other people typically don't believe in what they're selling. But if you believe in what you're selling and someone says, well, this is just too expensive, can you do it for cheaper? Say no. That's what most of our clients pay. So in your next meeting, don't justify yourself. Let them justify to themselves.
