Eric Deeran shows how to dodge early price questions by asking about the client's goals instead. A $15k project sounds expensive until you frame it against hundreds of thousands in missed revenue they could lose without it.
If they're like, how much is it going to cost? Oh, oh yeah, we'll definitely get into that. It's really going to depend on what you're looking for as far as X, Y and Z and also what you're doing when it comes to A, B and C. But if I can just get a better understanding of what you're doing there, I could put together an accurate quote for you. Would that help you? Yeah, sure, that would help. Cool. And then what are you doing when it comes to this? And then I'm back into my discovery based questions again. Because price without any sort of value has no context. So if they're, if I just give them a price but I haven't expanded a gap of where they are to where they want to be, then that price doesn't really have any meaning. It's just a number. Right. But if I'm like, cool, you're potentially missing out on hundreds of thousands of dollars a year because you're not posting content on social media, bringing in more clients, then 15k is a lot cheaper than if I just said 15k. You know what I mean? Right? Yeah.
