A short sales-training excerpt advising sellers to address customer objections (price/money concerns) thoroughly, but if the conversation loops for 15–20 minutes without commitment, to use a "deposit close" as a fail-safe—described metaphorically as a second parachute—to secure movement rather than letting the prospect leave with nothing.
And if they're like, oh, you know, it's just a lot of money, address the money concern, try to address all the objections. And then if you're just going in circles for, like, 15, 20 minutes, and you can't get them to commit on moving forward, at that point, I would pull out the deposit close as a fail safe, because, like, what's the alternative? They hop on the, hop off the call, and then we have nothing on them. Right. That's not the ideal situation. Whereas, like, if you're going, you're looping, you're looping, you're looping, which means, like, you're trying to handle them and their objections over and over and over again, but you're not getting anywhere. Think of the deposit as kind of like your fail safe, your second parachute, almost.
