A short sales-training transcript excerpt advising salespeople on handling customer objections and using a deposit close as a fail-safe when conversations loop without commitment. The speaker recommends addressing money concerns and, after 15–20 minutes of unproductive back-and-forth, offering a deposit to secure commitment rather than losing the prospect.
And if they're like, oh, you know, it's just a lot of money, address the money concern, try to address all the objections. And then if you're just going in circles for, like, 15, 20 minutes, and you can't get them to commit on moving forward, at that point, I would pull out the deposit close as a fail safe, because, like, what's the alternative? They hop on the, hop off the call, and then we have nothing on them. Right. That's not the ideal situation. Whereas, like, if you're going, you're looping, you're looping, you're looping, which means, like, you're trying to handle them and their objections over and over and over again, but you're not getting anywhere. Think of the deposit as kind of like your fail safe, your second parachute, almost.
