This video transcript excerpt discusses techniques for addressing customer objections during sales calls. The speaker advises repeatedly attempting to resolve objections but recommends using a 'deposit close' as a fail-safe if the conversation loops without commitment after 15–20 minutes.
And if they're like, oh, you know, it's just a lot of money, address the money concern, try to address all the objections. And then if you're just going in circles for, like, 15, 20 minutes, and you can't get them to commit on moving forward, at that point, I would pull out the deposit close as a fail safe, because, like, what's the alternative? They hop on the, hop off the call, and then we have nothing on them. Right. That's not the ideal situation. Whereas, like, if you're going, you're looping, you're looping, you're looping, which means, like, you're trying to handle them and their objections over and over and over again, but you're not getting anywhere. Think of the deposit as kind of like your fail safe, your second parachute, almost.
