A short sales-hack advising service providers to present full project pricing without volunteering split-payment options. The speaker recommends stating the total (e.g., $20,000), pausing, and only offering payment splits if the prospect requests; framing the payment as upfront is claimed to increase cash collected by about 50%.
$20,000
50%
All right, quick little hack to increase the pay in fulls that you get and increase your cash collected. So first of all, stop saying that you're going to have them put 50% down and then 50% after the project. Just don't offer that information. If they ask, then you can give it to them. But typically, what we say is, okay, a project like this would be $20,000. And we pause and we say nothing. And then the prospect says, well, do you split that up, or how would I pay that? And if they ask, do you split that up? You would say, do you need me to? And then you'd wait 80% of the time. They say, well, no, I was just curious. You say, no, that's upfront. And now you've just increased your cash collected by 50%.
