Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to instruct clients where to put the content in their funnel

30 Apr 2025 · 1 min

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0:40

Short coaching excerpt from a YouTube video by Eric Deeran (Master Filmmaker) advising businesses—especially solar companies—on marketing funnel tactics. Key points: every business should use a CRM; use organic-performing content as candidates for ads; coach clients to test those assets; place brand videos and customer testimonials in the funnel's pre-call video so prospects see peer experiences before booking a call or making a high-value purchase (example: ~$30,000 solar systems).

Chapters

Any business should use a CRM if they don't I don't know what they're doing. Yeah they should yeah I mean the same so the same process we teach you guys with ads it's the same thing these solar companies are doing it's just the very basic way of like they're generating leads people are opting in and then you can also instruct them hey based on the ones that perform well organically you can take those and put them as ads and you guys can test that I would just give them a little bit of coaching on what to do with it but the brand video the testimonials would live in the funnel it would live on the pre call video before people book a call to learn more about if solar is right for them Right you want to put those testimonials on the pre call video so they can see other people's experiences before they purchase a $30,000 solar for their house right yeah I'm now relieved because.