Eric DeeranOne mission — help agency owners build businesses they actually love running.

How to instruct clients where to put the content in their funnel

14 May 2025 · 1 min

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0:40

Speaker advises businesses to use a CRM and to apply the same ad/content process taught by the speaker to clients (example: solar companies). Recommend identifying organically high-performing content and repurposing it as paid ads. Specific funnel advice: place brand videos and customer testimonials in a pre-call video shown before prospects book a call so potential buyers can see others' experiences before committing to a high-ticket purchase (example cited: a $30,000 solar system).

Chapters

Any business should use a CRM if they don't I don't know what they're doing. Yeah they should yeah I mean the same so the same process we teach you guys with ads it's the same thing these solar companies are doing it's just the very basic way of like they're generating leads people are opting in and then you can also instruct them hey based on the ones that perform well organically you can take those and put them as ads and you guys can test that I would just give them a little bit of coaching on what to do with it but the brand video the testimonials would live in the funnel it would live on the pre call video before people book a call to learn more about if solar is right for them Right you want to put those testimonials on the pre call video so they can see other people's experiences before they purchase a $30,000 solar for their house right yeah I'm now relieved because.