A short YouTube video by Eric Deeran offering tactical advice for nurturing video leads on LinkedIn: begin by connecting and networking rather than pitching, transition the relationship into a conversation about the prospect’s business and needs, then move toward a sales call—while avoiding coming on too strong early so as not to push prospects away.
To preface this, too, with LinkedIn. We really want to start by just connecting with them and then trying to transition into, like, a conversation about what they're looking for, a little bit about their business, and then turn that into a sales call. Because LinkedIn, by nature, is a very. How do you say it? Like, it's a very. Like. Like, people just want to connect and network on the platform. Right. So we want to make sure that we're. We're kind of following that, and then we start to transition it into more of a sales conversation. But you can't come on too strong in the beginning, or it kind of pushes them away and they see right through it.
