Short excerpt from a YouTube video ("How to OWN your positioning") offering practical advice on how to present a new service offering. The speaker recommends owning your positioning by being candid about experience, framing a new offer as introductory (e.g., lower price like $4k/month), and signaling future price increases as results are proven.
Like you, I would just lean down the path of doing training or like, doing something where you educate people because you don't want to. You don't want to get yourself into. I just wouldn't advise that. Especially, like, own your positioning too. Just like, hey, I'll be honest with you, dude. Like, I've worked with some of the biggest names. This. I'm just developing this offer. This is a new offer for me. That's why it's priced so low at 4k a month or whatever it may be. Like, as we get more results, we're going to increase the price. But, like, I've, I've had the experience. It's the first time I've done this offer, though.
